Chapters
0:49 Welcome with Carla Lee
1:15 Introduction of Matt Scott
1:56 Raising Private Capital Overview
5:52 Positioning and posture
6:30 Reverse engineering the bad guys
9:10 Why Ponzi’s schemes work… for awhile…
20:38 Strategy #1 – Proximity Principle
25:50 Strategy #2 – Develop Proprietary Strategies
29:25 Strategy #3 – Establish Your Expertise
34:42 Strategy #4 – Creating Social Influence
43:34 Strategy #5 – Superiority
48:43 The Affluent
53:25 Q&A